FRESNO, Calif. — Most college students get their first hard lesson before setting foot in class: a crash course in economics delivered by the campus bookstore, where textbooks cost hundreds of dollars.
Now, students at California State University, Fresno, can catch a break. Through a new program, at least 80 percent of textbooks at the Kennel Bookstore are available for rent.
Campus officials say students could save as much as 75 percent off the cover price — a more budget-friendly option for those struggling with college costs.
The partnership between the bookstore and chegg.com, an online textbook rental company, is a sure sign of change within the market. Beyond buying new or used textbooks, today’s students can rent textbooks or buy “ebooks” — electronic versions downloaded to a computer.
Experts say “ebooks” aren’t in widespread use; Fresno State offers only about 200 titles. But rental programs are growing online and on campuses.
Barnes & Noble College Booksellers, which runs more than 600 college bookstores, last week announced it will expand a pilot rental program to more campuses — including the College of the Sequoias in Visalia. Follett Higher Education Group, which operates more than 700 bookstores, said it will broaden its rental program to hundreds of campuses for the 2010 academic year.
The process is simple. Students figure out the books they need for the semester, then pick up rentals at the bookstore or place an order through an online company. Those companies ship the books to students, who send them back at the end of the semester.
A spokesman for the National Association of College Stores, which represents more than 3,100 collegiate retailers, said rentals are an emerging trend.
“Students are getting increasingly creative in their purchases of course material,” said Charles Schmidt, a spokesman for the association based in Oberlin, Ohio.
“There are more options out there — and competition.”
Schmidt said about 200 of the association’s retailers offer rentals; he expects that will rise to about 1,000 as companies like Follett roll out programs.
For bookstores, the drawbacks to rentals have been the cost of buying and storing books and the prospect that a professor could drop a title before the upfront cost is recovered, Schmidt said.
Today, stores often rent only a fraction of their inventory. Last semester, for example, Fresno State’s Kennel Bookstore had four textbook titles for rent, said Susan Bartel, book department manager.
The bookstore’s new program is unique because of its breadth. Bartel said 80 percent to 85 percent of its 2,500 textbooks are available through chegg.com, a Santa Clara-based company named for the classic chicken-or-egg conundrum.
Through the partnership, chegg.com gets more direct access to Fresno State students. The bookstore gets a small commission from chegg.com. And students get another option for textbooks.
Nathan Schultz, chegg.com’s vice president of supply chain management, said the program allows the bookstore to offer rentals without sinking millions of dollars into inventory. If the university drops a book, he said, chegg.com will find another market for it.
Schultz called renting “by far the cheapest option.” On average, Bartel said, students should save about half the price of a new book.
Schmidt and others said renting isn’t for everyone, however. Some students may prefer to keep books, need course material that may not be packaged with a rental or simply want cash from selling a book at the end of the semester, he said.
Textbook publishers have set up some obstacles. Ron Durham, director of the Kennel Bookstore, said companies are changing editions more often and packaging textbooks with other material — such as a Web site access code — that only can be used once.
Publishers also are creating more custom textbooks — books tailored to a professor’s specifications, he said.
“Publishers have been fighting quite some time against used books, and they’re doing the same thing with rentals,” Durham said.
At the Kennel Bookstore, chegg.com computer kiosks allow students to find and price textbooks. Officials say ordering through a bookstore helps assure a student is getting complete and correct course materials.
Rental prices can fluctuate based on supply and demand. This week, chegg.com representatives also offered discounts to students ordering in the store.
Durham said more rentals will mean fewer sales. He didn’t have any estimates of how the program may dent the bottom line, but said the store wanted to expand rentals to respond to students clamoring for more and cheaper choices.
According to the National Association of College Stores, the average retail cost of a new textbook is $57. Students spend about $670 annually on required course materials.
The numbers trend higher in California. A 2008 report from the state auditor said full-time students at CSU campuses spend $812 annually on textbooks.
Jessica Sweeten, president of Fresno State’s Associated Students Inc., said textbook prices are a chronic complaint. She called the bookstore’s new program “a huge step for students.”
While some may prefer to keep books in their major, renting is a good solution for those “who just need the book to get through a semester,” Sweeten said.
Freshman Corey Souza, 18, of Turlock rented his biology book — $37, compared to $93 for the used version — for just that reason.
“It was substantially cheaper, and I don’t plan on keeping the book,” said Souza, who spent $500 last semester on textbooks.
Junior Craig Parks, 20, of Lemoore said he only has a few rental options this spring. Many textbooks for his business major come with supplemental material — which means buying them new, he said.
But Parks likes having more choices: “I certainly see textbook rental as the most realistic solution to textbook affordability.”